It is a well-known fact that social media is increasing tremendously, and even more so for a lot of businesses. Having social media accounts is great, especially when it comes to establishing and gaining more likes, favorites, and retweets. Yes, competition is always present, but there is an element of popularity building within social media. However, there are more reasons why social media is essential to your business.
Over 2.3 billion people are now using social media globally, and it’s easy to see why millions of businesses are taking advantage of social media to have a wider reach of audience. Studies show that customers expect a brand to have at least three social media platforms and that 73% of consumers are more likely to purchase from a company that communicates openly with customers through social media. These statistics clearly reveals why social media is no longer just a social phenomenon, but an integral marketing tool for a lot of businesses seeking to reach customers worldwide.
1. Drive Traffic Online
Whether you’re an ecommerce business or offering a service, one of the key objectives for social media is driving traffic to your website. If you are eager to increase the traffic on your website, then social media is a perfect tool to reach high volumes. The more you participate in the social media world, the more traffic will be directed your way, making you searchable in popular search engines such as Google. Once you start creating and maintaining a social media platform, then you can start directing them to your website or blog. You can also create a specific landing page for your social media audience.
2. Legitimize the Business
If a business isn’t on at least one social media platform, people may start to question its authenticity. Everyone wants to be able to check out a product or a service as much as possible before making a purchase, so having a social media presence can clearly show the legitimacy of the business. Research show that 63% of consumers are more likely to use the local business information found on social media sites. However, it’s not only about having an online presence. It’s also important to update any information used on the social media platforms and interact with the customers. Having a weak social media presence will significantly affect your business and might lose a potential customer.
People will likely buy or invest their time and money in companies that they can trust. As a business owner, social media is the key to ensure your marketing team understands the core message of the company, and how to interact with your potential customers. If you can build a great connection with your audience and create a personal feel to your business, then your company will surely become more appealing and trustworthy. These social media platforms are a great way to build new business relationships and can be the start of a great business partnership.
4. Improve Customer Service
Social media is essential for kick-starting your sales results.
It’s fast, reliable, and more importantly, easy to use. Social media has made it possible to answer potential customers’ question and concerns. It can now quickly resolve any customer problems and show how the company is open and isn’t afraid to talk to its customers, giving a genuine customer service to everyone. Not only does social media work towards an increase in sales, but it can also help toward changing negative customer’s experiences into a positive result that can be beneficial for your business.
5. Build Brand Awareness
Another important aspect of using social media is its ability to connect with a great number of people and create awareness for your business. Plus, the process is completely free and easy to use. Gone are the days where building brand awareness means you certainly had to take out a costly expense in a newspaper or ones found in the local business directory. Today, a Facebook page or a Twitter profile can be created instantly and marketing tools can now post schedules in a matter of seconds. Within days you can grow followers on the web, thus building brand awareness of the company and its product or service.
For those companies who want to have greater exposure, it is a sweeping mistake if they lack social profiles in platforms such as Facebook, Twitter or Instagram.
In order for your business website to be felt among the millions of other sites on Google, your social influence is essential. Greater exposure can be gained through the access to social media and the consequent vast number of users. It provides the opportunity for online marketing within the digital marketplace and thus, removes the costly expense of using traditional forms. You are not only building new networks through this platform, but your online presence will allow your business to be widely recognized.
7. Time and Cost Efficient
The advantage of using social media is that marketing is incredibly cost effective and free. Facebook, Twitter, Instagram, and YouTube are all free to use, and creating an account only takes a matter of minutes of your time. With marketing tools readily available on mobile phones and devices, businesses can now post at any time, in any place, meaning that it is now quicker and considerably easy to use, regardless of your location. Advertising has never been so convenient!
Take Advantage of Social Media Today!
Social media’s power to directly influence a customer’s purchase decisions is ideal for business growth. With millions of businesses and marketers using social media, don’t let your competitors gain an advantage. It’s time to get social. Our team at PenTech Consulting can help turn your social media profiles into lead generation engines perfect for your business. Find out more about the potential of social media marketing by calling us today!