Let’s be honest, what is the worst thing that can happen to your website besides being hacked? For many of us, the answer is either not having good traffic or being slapped with a massive manual Google penalty. If you already have a well-established website that attracts decent traffic, recovering from a Google penalty is a tough and tedious process. You may have spent a whole year figuring out how to remove the penalty to no avail. Although this title emphasizes on “quick” in its namesake, there is nothing quick about reversing an unfavorable Google decision.
However, from researching many case studies and many years of experience, there is a structured way in which SEO consultants can follow to overturn a Google penalty. While some of us do it better, others might not fare so well so it’s important to have experienced consultants who provide SEO sales & services by your side to fight this battle.
Step #1: List All Your Incoming Links on a Master Spreadsheet
SEO consultants will collect all the incoming links by listing them through a master spreadsheet. This is an extremely tedious process that starts from downloading links from Google Search Console. Not for the faint hearted so amateur webmasters might even take months to figure this out.
Step #2: Filter Out Incoming Links that are Unfavorable in Google’s Eyes
In this stage, you need to know what constitute as unfavorable in Google’s perspective. Filter out links that are artificial which may include bookmarks, link directories, articles, guest posts and more. Even when you have done the best job at sifting them out, you could still see reconsideration requests come back negative. However, it can mean that you have not fully ridded what Google sees as artificial as this can be extremely hard to grasp and requires an experimental method here.
Step #3: Interpreting Google’s Answer to You
In any Google penalty removal projects, communicating with Google is very important. You will submit reconsideration requests after you try to fix the problems and if you receive a negative reply, look at the sample links that the Webspam Team returns to you. Interpret them and remove those spam links Google shows you. Follow the premises of them being the spam links and filter through your entire list of links again.
Step #4: Submitting Your Reconsideration Request Again
There aren’t many sites that will get their penalties revoked in the first round so submitting a reconsideration request the second round is almost a sure thing to happen. This time, you have to make sure that you have followed Google’s recommendations to the max and write a good explanation of all the steps you have taken clearly.
Once you have done the last step properly, the best thing that you can do is to hope that Google comes back with a positive answer in your request to revoke your manual penalty. Fingers crossed. One thing is for sure – that is when this happens, it calls for a celebration!