Website and blog optimization is a must for any content marketing strategy. SEO techniques and rules are always in a constant state of flux, so in order to maintain rankings as well as sales and marketing goals, it is important to not make any of the most common SEO mistakes because of the changing search engine algorithms and internet user attitudes.

PenTech Consulting offers SEO solutions that not only allow you to avoid the common and intricate SEO mistakes, but also allows you or your company to scale the successful marketing and branding strategies that make your web presence exceedingly strong. Here are some of the most common SEO mistakes you should avoid.

SEO Mistake #1: Ignoring Keywords

People often neglect optimizing for keywords for which they would like their website to rank in. Choosing the correct ones involve selecting keywords that are patterned after user searches and search engine results. Today, these are almost exclusively long-tail keywords. SEOs should instead take keywords from the user’s perspective. It is a must that people do the appropriate keyword research before optimization begins.

SEO Mistake #2: Keyword Stuffing

Targeting keywords in every sentence of content will have the opposite effect of garnering you a successful page ranking because it is penalized by major search engines in their new algorithms. In fact, keyword stuffing has become a black hat SEO strategy and is now considered as spam. This bogus technique of garnering favorable page rankings is one of the reasons why the new shifting algorithms were designed to help detect only those that contains value for the searcher.

SEO Mistake #3: No Related Keywords on Content

Keywords must correspond with the content for which it is optimized. Google’s goal is to deliver internet users relevant, useful content when they search for terms. When your content does not have the necessary related keywords, it will not receive a beneficial ranking. In other words, in order to rank for a particular keyword, the focus of the text should be on that targeted keyword and its related terms. When the content corresponds to the queries of the targeted users after they have found your website or blog by using correctly utilized search terms, this will enable the search engines to trace the content back to your site, giving you the ranking that you need.

SEO Mistake #4: No Meta Tags

Remember to always add title tags and meta descriptions. This is one of the first steps in effective optimization because title tags and meta descriptions are SEO essentials. They are used to help tell search engines what this piece of content that you’re optimizing is all about. Keywords should also be included in these tags.

By avoiding all these SEO mistakes, you’re sure to have your website indexed properly by Google and recognized for its value.