This post is contributed by someone who tried many times to be a success in internet marketing with no joy, but recently finally ‘broke through’ and had a huge hit. Here is how you can emulate their success…
I remember reading ‘The Four Hour Workweek’ and being incredibly excited. The book promised that I’d learn how to (among other things) set up an automated business that would generate money while I slept. Thus I could stop working long hours every day, while at the same time affording the wedding that I’m trying hard to pay for right now.
And now you mustn’t take this the wrong way – this is not a dig at Tim Ferriss and nor is it a reflection of my own marketing skills. Rather it’s just a simple fact of life – it’s the pattern that the vast majority of us will follow when setting out with any new intention. We start out enthusiastic and hopefully, then have a setback or two, become lazy and give up. Sound familiar?
Suffice to say that the book didn’t work, and that I didn’t manage to set up that landing page that would generate millions of dollars of sales all on its own. But what it did do was get me practicing and learning where I was making the most serious mistakes… which is probably what lead me to my most recent success. So in that regard at least, it was a very useful turning point when I picked up that book.
And you know the kicker? Now that I’ve seen how this stuff can all work, the mistakes I made before just look obvious. I’ll share what I learned here with you and if you take it all on board you may save yourself one or two failed attempts and fast track your way to being an internet-marketing-millionaire.
The Set Up
In another of his books ‘The Four Hour Chef’, Time Ferriss describes an approach to learning he calls ‘Prep and Pickup’. What this essentially means, is that he will do all of the leg work in advance of actually taking on his new project. This applies incredibly well to internet marketing and is a hugely powerful tool in ensuring you will be more successful next time around.
The ‘prep’ for a new internet marketing campaign is of course going to refer to things like writing press releases, collecting useful blog e-mails, doing research and the like. Unfortunately this is also the ‘boring stuff’ and if you leave it until after your launch, it won’t get done.
Instead then, spend the time beforehand making sure that you have created all your materials, done all your research and automated as much of your plan of attack as possible (Buffer is highly useful here). Then what you do is just click ‘send’ occasionally once your product/website/business is live and you’ll be fine.
And once you’ve sent all those e-mails to websites, blogs and magazines don’t just give up because you don’t get a response. The ones who are successful at getting covered are the ones who persist (politely). If you don’t get an answer from Mashable on day one, then you can continue to send them updates of how your project is coming along. If you annoy them and they block your e-mail… so what?
Another tip is to outsource, get help, find partners and generally team up wherever possible. This is immensely important as you’ll otherwise spend too much time on the fine minutiae of running your business rather that working on the aspects that only you can contribute to.
And furthermore, a professional SEO expert or web designer is going to be better at those skills than you will be and the end result will be better too. If you think you can do everything yourself then you’re deluded, and your end product will look unprofessional as a result. You have to spend to accumulate unfortunately.
Building relationships is crucial for any aspect of business, especially marketing. If you can get an introduction to an influential blogger then you’ll send yourself millions of e-mails. Go to tradeshows and look for other ways to meet influential types in person. And if you don’t have that option, then try picking up the phone. Not enough people use this strategy anymore but it’s still much more effective than e-mails.