Repurposing Content

Why Repurposing Content is Vital to Your Business

Are you struggling to produce enough quality content for your website, blog, or social media channels? Don’t worry. You’re not alone. The key to having a strong content marketing strategy is actually generating high-quality and in-depth content. However, this takes a considerable amount of time, effort, and often money, all of which can discourage a lot of businesses from taking its full advantage. Content doesn’t necessarily market itself. You can spend hours researching on several blog topics to create a valuable, quality content, and then optimize it. But in the end, all you need is that final push to show people what you have in store.

The final key to making social media easier is to repurpose your old content in a new way. If you take a look at your existing marketing materials, you’ll see that you probably have a lot of content that can easily be repurposed for your social media platforms. Repurposing content is one of the keys to managing a successful social media campaign if you only have limited resources. Repurposing content for other platforms enables you to reach more audience on social media relatively easy.


1. What is Repurposing Content?

Repurposing content is the process of developing a single piece of content into as many other valuable information as possible. You need content that can attract attention against every other pieces of related content out there. With the growing number of businesses, improved SEO tactics, and new ranking factors, a successful content marketing can be quite the challenge.

Remember that creating a unique, valuable content takes a lot of effort, money, time and resources. And it’s a good business tactic and a smart content strategy to repurpose content and expand each of your investments as far as they can go. It doesn’t matter how well you can write or how good you are at your job. It’s always hard to create something fresh and exciting that has the potential to connect well with your audience.

2. Why Should You Repurpose Content?

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The process of repurposing content allows you to make value from your top-performing posts, breathe life into your old posts, and make the most out of each of your individual posts. When you repurpose content, it serves different advantages:
Saves time in the content creation process.

Instead of researching and coming up with entirely new topics, you can rework existing topics you made by adding updated information or better use of words. This can help get your content to reach out to a new audience, and it helps you manage a consistent schedule of sharing new and valuable information without starting from scratch

• Increase your social media reach
By creating content on different platforms, you’ll reach more audiences than ever. The more variations you create in repurposing content, the more audiences you’ll reach, and the higher the chance your content will be shared online. You can also change up your style, for example, when you repurpose a blog post for a Facebook video, this could lead up to 62 percent increase in engagement compared to just sharing a post with a photo in it.

• Helps you reach new potential customers
When it comes to creating content on social media, not everyone prefers the same mediums. For example, some people may favor reading statistics, while others would rather watch a video or look at images. By repurposing your content using various platforms, you can expand your audience reach and engage more people.

• Boosts your SEO performance
When you create different pieces of content about the same topic, you have more chances of targeting a distinct keyword. This means that your business has a better chance of appearing in search results when users search for those specific words and phrases. Repurposing content can definitely get you better SEO results and performance

• Allow you to repeat important information
Studies have shown that people need to hear a certain message several times before actually engaging in it. To help your brand and message sink into your customers, repetition is the answer. Repurposing content can actually give you an excellent opportunity to repeat your key messages to new and existing customers.

3. Which Channels Should You Focus On?

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Actually, there are numerous ways in which you can repurpose your blog posts for the different social media platforms. Reworking existing content for various social media channels allows you to reach new audiences who wouldn’t otherwise have come across you on your first post. While each social media channels require a different approach, you will have noticed there’s a bit of connection. For example, when you repurpose a video post, you can directly upload it to Facebook or YouTube, and share it instantly across the different social platforms.

However, not all social media channels will be appropriate to your particular business, and won’t significantly be worth the effort of increasing your audience using them. Instead, choose a platform that may seem the most relevant for your type of business and focus on those first. As you get to learn the process, you can then expand into any other social media platform, and taking further advantage of repurposing content to a new level.

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