It’s something of an understatement to say that SEO has changed. In reality, SEO is barely recognisable from what it once was thanks to Google’s various algorithm changes, the increasing ubiquity of social media and the general maturity of the internet. But while this might sound daunting, the good news is that all of these changes can be summed up pretty easily:
SEO is now about quality
That means the quality of your content, the quality of your design and even the quality of your in-bound links. It means creating amazing articles, it means working only with other trusted sites and blogs and it means putting your visitors first above all else.
And one of the very best ways of doing this is by creating truly in-depth articles that can act as a resource for other bloggers, a comprehensive guide for visitors and a great demonstration of your knowledge and of your time and effort. Every site should have a few ‘truly in-depth’ articles to get the most from their SEO efforts, but it’s also very important to get this right. Read on and we’ll look deeper into the art of the in-depth article.
What an In-Depth Article is, and What it is Not
When creating an in-depth article what you should be aiming for is to become the official ‘resource’ for that topic. In other words, you want to write a complete guide that’s good enough that a reader would need no other information in order to have a complete grasp on the topic.
Obviously this is a rather tall order… but that’s kind of the point. SEO is a whole new ball game now.
What an in-depth guide is not though, is just a ‘really long article’. This is where many people go wrong thinking that length alone is going to cut it. You can’t simply make a really long article and expect it to be popular. In fact in most cases making a long article is simply going to put people off who can’t be bothered to read through the whole thing.
Likewise your guide shouldn’t be on a topic that has already been done to death. Becoming the absolutely authority on SEO is a noble aim but chances are that you’re going to be wasting your time. Try to create the complete guide to something that hasn’t been covered in depth before, or at least to create a new angle and you’ll find it’s much easier to promote.
Tips for Your Guide
What’s also important is that your guide be arranged well so that the information is accessible. A good guide should be 2,000 words+, which is of course a lot of information to wade through. This means that most people just aren’t going to bother unless you ensure you go to the effort of adding useful headers, links to content further down the page, images, bullet points and more. Illustrations to explain your point will make a big difference here, so if you can, learn a little bit of digital art so that you can create images to accompany your work.
In terms of the actual contents, a complete guide needs to cover all of the major points to give someone the complete grounding and basic fundamental knowledge for that subject, but it also very importantly needs to include some lesser known points and insights that you won’t find elsewhere. This is what will make other people consider linking to your content and suggesting it to others as a useful resource.
Once you have your huge in-depth guide the next question is what to do with it. Putting it on your site is one good strategy and from there you can then promote it through social media and sites like Reddit in order to start getting it noticed and gaining those in-bound links.
Alternatively if you work together with your SEO companies you can work on getting your content onto other sites. With something like this you will be offering huge value to the owners of those sites, so that means you can try aiming for the big guns and getting your link somewhere where it will be seen by tons of human traffic. The better quality your content, the better the quality of your links will be.