Today, Search Engine Optimization(SEO) campaigns are paramount for a business’s online success. Without optimization efforts, the business could be missing out on valuable traffic in the long run. Many businesses that are unfamiliar with procedures and requirements pertaining to SEO often doom their campaigns from the start.

Different problems include intentions being misunderstood, unrealistic expectations, making decisions without statistical information and setting a budget that is too low. If you are contemplating whether to hire an SEO professional or manage a campaign with your in-house team, here are some of the most important factors you need to know to ensure that your SEO campaign does not fail.

Do you have a professional website?

You should never commence an SEO campaign without having a live professional website from the start. Non-professional websites are always affected by high bounce rates, which mean users who chance upon your website do not stay long. This is something you do not want as visitor engagement is highly critical to the success of an SEO campaign.

Proper engagement often leads to higher conversion rates, and without these conversions, your campaign can’t reap any profits. Furthermore, a non-professional website will only serve to discredit your brand and online presence. Here are some questions you will need to ask yourself when evaluating your website:

• Have you optimized your content for your target audience?

• Do your visitors praise or criticize the current website?

• Is your website user-friendly on different platforms such as tablets, desktops and smartphones?

• Is the website’s navigation structure intuitive?

• Does your whole website have a consistent and professional design?

• Do you update your website from time to time?

Content-wise, you should always write with the customer in mind and not solely to please search engines. Prospective visitors will always appreciate content that answers doubts and concerns.

Choose your keywords carefully

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It is pertinent that you choose the correct keywords for your website. Although this takes extensive keyword research, you can fend off suffering an early failure during your SEO campaign. Oftentimes, you may be using the wrong keywords if you have not verified the data and are only guessing what your customers would most likely search. You should find out the different keywords that your main competitors utilize and use trusted keyword research tools before your SEO campaign begins.

Set realistic goals, budget and a time frame

You do not have to dominate prospective search engines for every product and serve your business offers as it will more often than not lead to failure. You should step onto a more realistic path and achieve success incrementally. This means that you should optimize a single product or service before moving on to the next.

With regards to time frame and budget, many businesses favor the idea of achieving instant results with little financial investment. To avoid making this mistake, you are advised to hire a professional to assess what your business truly needs. It is normal for a business to encounter longer time frames and deal with bigger financial investments if their industry is competitive.

At PenTech Consulting, we strive to help businesses like yours to achieve success in SEO campaigns. For more information about our services, feel free to call us at our corporate hotline!