When creating a new company or website, it’s vital that SEO ranking (search engine optimization) is stable and consistently maintained. A website’s google ranking can determine whether the business will be seen or stuck on page 3 & 4 of the search results. A few ways to maintain SEO requires one to know the definition of SEO.

What is Search Engine Optimization?

search engine optimization definitionSearch Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s results. In general, the higher the google ranking on the search page means that a higher number of the targeted audience will know of its presence. It’s likely those viewing the results may be prompted to visit the website and become potential consumers. SEO targets a variation of keyword searches to reach its targeted audience. Google ranking is crucial to the success of your business. As an internet marketing strategy, SEO can predict which search engines are preferred by their targeted audience.

Ways to maintain SEO ranking incorporate the following:

  • Conversion Rate Optimization
  • Social Media Marketing
  • Email Marketing
  • Internet Reputation Management
  • Blogging

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a system that increases the percentage of visitors to a website that allows consumers to purchase services or take any desired action on a web page. Conversion rates must be thoroughly analyzed to ensure different segments improve functionality for desktop and mobile devices.

Social Media Marketing (SMM)

Social Media Marketing is utilizing the different social media platforms to gain website traffic and web presence. Social media marketing programs center on efforts to create content that attracts and encourages readers to share it across their social networks. It has the ability to target specific audiences with social media influencers. Keeping the communication channels open is vital to engage prospective customers and maintain site ranking.

Email Marketing

Email marketing is another way to maintain SEO ranking. By directly marketing a commercial message to a group of people using email, customers are drawn to the website through incentive offers. Send ads, request business, or solicit sales or donations which are meant to build loyalty, trust, and brand awareness.

digital marketing

Internet Reputation Management

Other “secrets” on how to maintain SEO ranking involve internet reputation management and its components. Businesses always want to ensure a good impression is made for all potential consumers. Thoroughly review the existing reputation of the business by comparing it to other similar websites. Learn what has worked for them and adopt similar methods. If any the above aspects are missing, adjust strategies as needed. Be sure to uphold site ranking once it’s achieved.

Blogging

A blog is an online personal journal or diary about a company that is updated frequently. Bloggers have the opportunity of reaching hundreds of people by means of sharing relevant information about the company’s products or services. Include social share buttons and leave the option for comments. This will allow your blog to reach a larger audience and possibly create leads.

All of the techniques listed above are tested and proven to be effective ways to maintain SEO ranking for a new website.