I know a few webmasters among my circle of friends, and I know one guy even who’s very wealthy from it. However, I also happen to know a lot more ‘wannabe’ webmasters: people who tell me they’re building a website or that they would love to do what I do, but who never quite get around to it. Then there are the people who have built websites and failed, and in general it seems like there are far fewer successful webmasters out there than people who treat the idea as something of a pipe dream.
This is something that’s very familiar to me. I’m a bodybuilder you see and I’m constantly being told by my friends that they want to become strong and lose weight, and often that they need me to write them a training program. Give it a week though, and they’ve normally forgotten all about it or just given up. So what’s going on?
Well often it’s a common problem that prevents us from succeeding and from really living our dreams – whether those dreams involve running a website or having six pack abs. There are common factors that hold us back, and if we want to really thrive then we need to find ways of overcoming these. Read on and let’s take a look at what could be holding you back and how you can overcome those things…
Failure to Launch
What might surprise you is that in many cases, the real stumbling blocks for webmasters are emotional. It’s not to do with how well they’re doing their SEO, or how good they are at writing: rather it’s down to good-old fear.
So how might fear hold you back as a webmaster? Well the perfect example is the entrepreneur who has built themselves a website and spent years perfecting it, but never actually released it. I knew a guy like this once – he built a social media site for lecturers and researchers that he hoped was going to make him millions and he spent years making sure it was perfect. He spent a fortune on legal advice and on web designers, he tested it on every single computer in the world, and he even paid for market feedback. It took the guy three years to launch the site, and when he eventually did it flopped and he went bust.
The problem here wasn’t the site though, but rather his lack of faith in it and in himself. This guy clearly was worried that his grand plan would backfire and that it wouldn’t be successful – that would just be too damaging to his ego and too painful after all the hard work he’d put in. As such then, he found it preferable to simply stall the release of his site so that he didn’t have to face that possibility. Ironically though that resulted in him investing too much into the project meaning that it was doomed to fail from the start.
I’ve seen something similar with people who do manage to launch their sites, but then fail to commit to them – just like those people who fail to commit to their new training regimes. Here someone will launch a website or write a program, but then put in a half-hearted effort to make it work and hold back all the while. If you want blogging to be your full-time job then you need to treat it like a full time job – it’s no good just writing a couple of articles a month and thinking that will do.
Again though this often comes down to a fear of failure. These bloggers don’t want to dedicate that much time to their sites because that would leave them without an excuse for failing. If they only go ‘half in’ then they can blame their lack of success on that fact and thus keep their ego intact.
So ask yourself whether emotional issues might be holding you back and how you can get around it. Often all it takes is a bit of confidence building and also the acknowledgement and acceptance of the potential for failure. Go all in, but be ready to and unafraid of failing. If you have a backup plan then this can be all the easier.