Less than half a decade ago, there were limited options when it came to domain name extensions. You could only register your domain with extensions such as .net, .org or .com. Today, however, domain name registry companies have expanded the list of options as there is an ever-growing demand for URLs.
In fact, you now have a wide variety of options for top-level domains which include .app, .business and .car. It is certainly tempting to invest in one of these cool extensions so that you can procure a premium name. However, you should still consider the impact these extensions will have on your site’s SEO before making the decision to get such extensions.
Will these new domain extensions hurt your SEO?
Domain extensions such as .org, .edu and .com have always ranked well in the search engines, and because of that, some SEO experts have argued that making the switch is a bad idea as you can risk damaging your search engine rankings.
However, there is a lack of research to corroborate this belief. On the other hand, results from some case studies have shown that while the subject’s domain initially lost its search rankings, it subsequently rebounded, and the subject’s company has since regained its number-one ranking for its own domain name. In other words, you can say that the new domain name extensions do not hurt your site’s SEO.
Top level domains are actually good for your SEO?
Google favors better search results and user experience is still one of its top preoccupations. Let’s see what this might mean for new domain extensions. These new extensions are pricier than their predecessors, thus potential spam websites will be less likely to use such extensions to execute their “hacks”. Hence, websites that own these new domain extensions may rank better due to trust and because they are genuine. Websites that use .gov or .archi, seem to rank higher too as they are verified.
You see, keywords that are placed before or after the dot have no direct influence on rankings. For example, .news or .fitness. But because they provide relevance, information and trust, they could end up ranking better at the end. Can you see now that TLDs actually benefit your SEO?
What do you need to do about today’s new domain extensions?
Since such extensions are so new and many of them are not even available yet, you will just have to be constantly aware of what is going on. If you find out that there’s an extension that happens to be the last word of your company’s name, you should reserve it before someone else does! There is no saying how popular TLDs are going to get. Whether or not you change your domain extension, you should still focus on your site’s content. Your domain’s extension means nothing if you do not have that aspect of your SEO covered.
If you are looking for ways to enable your site to reach its full potential, do not hesitate to consult a web design and SEO specialist today.